Best London Attractions

From the modern London Eye to the historic Tower of London, below are London's most visited tourist attractions. 

Many of London's top 10 attractions are free, making them affordable places to soak up some culture – you can book to visit others via the buttons below. Whether you prefer history or modern art, you'll find it at one of these must-visit spots...

The places below in order of popularity in london for visitors.

British Museum Founded in 1753, the British Museum’s remarkable collection spans over two million

years of human history. Enjoy a unique comparison of the treasures of world cultures under one roof, centred around the magnificent Great Court.

World-famous objects such as the Rosetta Stone, Parthenon sculptures, and Egyptian mummies are visited by up to six million visitors per year. In addition to the vast permanent collection, the museum’s special exhibitions, displays and events are all designed to advance understanding of the collection and cultures they represent.Entrance to the Museum is free. A donation of £5 is recommended. There are admission charges for special exhibitions and some events...

Natural History Museum Hundreds of exciting, interactive exhibits in one of London’s most beautiful

landmark buildings. Highlights include the popular Dinosaurs gallery, Mammals display with the unforgettable model blue whale and the spectacular Central Hall, home to the Museum’s iconic Diplodocus skeleton.

Don’t miss the state-of-the-art Darwin Centre Cocoon where, on a self-guided tour, you can see hundreds of fascinating specimens and look into laboratories where scientists are at work.

The Museum offers a wide-ranging programme of temporary exhibitions and events, including chances to join experts in the Darwin Centre’s high-tech Attenborough Studio in topical discussions about science and nature.

Tate Modern A visit to London isn't complete without a trip to Tate Modern.

Britain's national museum of modern and contemporary art from around the world is housed in the former Bankside Power Station on the banks of the Thames. The awe-inspiring Turbine Hall runs the length of the entire building and you can see amazing work for free by artists such as Cézanne, Bonnard, Matisse, Picasso, Rothko, Dalí, Pollock, Warhol and Bourgeois.Entrance for the gallery is free, charges for events/special exhibitions.

Coca Cola London Eye The Coca-Cola London Eye is centrally located in the heart of the capital,

gracefully rotating over the River Thames opposite the Houses of Parliament and Big Ben. At 135 metres, the Coca-Cola London Eye is the world's tallest cantilevered observation wheel; a feat of design and engineering, it has become the modern symbol representing the capital and a global icon. The experience showcases breathtaking 360-degree views of the capital and its famous landmarks and has been the number one visitor experience in the city for the past decade.

The gradual rotation in one of the 32 high-tech glass capsules takes approximately 30 minutes and gives you an ever-changing perspective of London. Within each capsule, interactive guides allow you to explore the capital's iconic landmarks in several languages.

An experience on the Coca-Cola London Eye will lift you high enough to see up to 40 kilometres on a clear day and keep you close enough to see the spectacular details of the city unfolding beneath you.

Make the most of your time with us by visiting our London Eye 4D Experience, free with every ticket. See London come to life through unique perspectives and multi-sensory special effects, including wind, bubbles and scent. The four-minute show is perfect to watch at the start of your visit.